Other colorways, such as the “Purple Suede” edition, would be available to only friends and family, but it was clear that a relationship with long-term implications had been cemented, and Jordan Brand had a new collaborative partner. The special occasion signified how big of a star Travis Scott had become. The original “Cactus Jack” Air Jordan 4s hit shelves for $225 and its release was celebrated at a commemorative Cactus Jack Festival in Houston. The powder blue uppers provided an eye-popping nod to the original colorway of the Houston Oilers, Scott’s original hometown NFL team, and was accented by hints of red and finished with a black outsole. The Travis Scott collab was no different. Whether it be a collaboration with Undefeated or a colorway made especially for rapper Eminem, the history of the Air Jordan 4 is an impressive one. Since the Air Jordan 4 was retro’d in 1999, it has rarely been missed on a colorway. That model he spoke of was the Jordan Trunner, a more seldom-seen addition to the Jordan Brand lineup originally released in the early-2000s. “I wanted something different to see that model differently.” Scott explained in an interview released by the company at the time, “I didn’t want to do anything traditional,” he said. Early Jordan Tiesīefore the rapper’s Cactus Jack logo found its way to more well-known Air Jordan selections from the brand’s numeric retro series, Travis Scott’s first project with Jordan Brand was much more unique. When they dropped, the collaboration was not very popular, but pieces of the collection are still available to purchase. Each shoe also featured a bullhead stamped on the tongue and forefoot strap. The rodeo/cowboy theme continued onto the footwear that was dressed in black nylon and leather, and finished with a forefoot strap on both the high-top and low-top iterations. The collection also included denim, shorts and more that gave a nod to the rodeo, which was the title of his smash debut album and ties to his Houston roots. 30, 2017, and included branded hoodies, bomber jackets, both long- and short-sleeved T-shirts and leather jackets. The Travis Scott x Helumt Lang capsule dropped on Jan. Travis Scott appears at Barneys New York in Beverly Hills to view his Helmut Lang X Travis Scott collection at Barneys New York on Jan. Travis Scott’s first delve into the sneaker collaboration waters was with a luxury brand created from the mind of Austrian artist and fashion designer, Helmut Lang. Much like the signature “Straight Up!” ad-lib, Scott’s presence in the sneaker world is equally as undeniable. Travis Scott is rarely heard from outside of his music and sparse interviews, but when he drops, whether it be a song or collaboration sneaker, the Nike Boy sends his fans, both casual and loyal, into a complete frenzy.
Travis Scott’s relationship with Nike eventually progressed to him using his creative vision to bring new life to some of our all-time favorite silhouettes. Travis Scott attends Jordan Brand: 2017 All-Star Party at Seven Three Distilling Co.
Though he collaborated with other brands in the early days of his career, he found his sole mate once he contributed his name and flair to Nikes. His most notable collaboration effort, however, is without a doubt with Nike. But if anyone on the street rubbernecks while you're rocking this collab, they'll know who's responsible: Cactus Jack and Fragment Design logos are embossed on the left and right heels, respectively, leaving their modern marks on this time-tested silhouette.Images of the Air Jordan 4 ‘Frozen Moments’ Surface on Instagram And no need for double-takes at the Sail Swoosh-it's indeed backwards-now a signature Scott touch for his Air Jordan 1 designs. On top of an aged midsole with matching Sail laces, fresh Military Blue accents the heel, collar and insole, providing a new flavour for a classic make-up. Their Air Jordan 1 Low colourway comes in familiar colour blocking schemes, but with special touches only Scott and Fujiwara could've conjured up. In the case of Jordan Brand, Travis Scott and Hiroshi Fujiwara's Fragment Design, it was a case of three masterminds coming together to collaborate on not just any Air Jordan, but the beloved Air Jordan 1-a model both the Houston rapper and the Japanese designer have tapped for past Jordan Brand link-ups. It's the rare sneaker that satisfies the "rule of three"-sometimes, having three minds is greater than one.
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